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Dove - Evolution Commercial (higher quality)

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Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove. Credits: Agency: Ogilvy & Mather, Toronto Co-CCOs: Nancy Vonk & Janet Kestin ACD/Writer/Art Director: Tim Piper Production Company: Reginald Pike Director: Yael Staav Music: Vapor Music, Toronto

Channel: Howto & Style
Uploaded: November 30, 1999 at 12:00 am
Author: zephoria

Length: 01:14
Rating: 4.859357
Views: 2954413

Tags: selfesteem  gender  fashion  image  beauty  commercial  model  girls  makeup  cool  

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Video Comments

ivoire89 (November 30, 1999 at 12:00 am)
i appreciate what dove is trying to do, but i think the message at the end of the video was a bit "off." our perception of beauty isn't distorted, there's a reason we find the made-over version of the model more beautiful than the original. we find her smoothed skin, larger eyes, thicker hair, and plumper lips more attractive because they are signs of feminity and health. i think our perception of what's REALISTIC is distorted, not our perception of what's beautiful.
SophiePanse (November 30, 1999 at 12:00 am)
proof that our picture of beauty is fake...
Pritikapradhan (November 30, 1999 at 12:00 am)
The most devastating moments are from 0:55 to 0:58. when the girl walking by the billboard looks back (in wistfulness? in longing?) at the picture...you know what she is thinking.
nondescriptman (November 30, 1999 at 12:00 am)
what software is that?
borisisthemusic (November 30, 1999 at 12:00 am)
0:22 she is cute... I hate makeup! I hate Photoshop! BAAAHHH!!! In the end she looks like a plastic fuck-doll
borisisthemusic (November 30, 1999 at 12:00 am)
0:22 she is cute... I hate makeup! I hate Photoshop! BAAAHHH!!!
ethalinia (November 30, 1999 at 12:00 am)
The worst thing is you don't even see it...I mean, obviously you can see if a model's skin has been airbrushed- but you can't see they made her eyes look bigger and her neck look longer...if I had just seen the 'after'-pic, I would have thought they photoshopped her skin and put tons of make-up on her, but not all the other stuff
natalienightmare100 (November 30, 1999 at 12:00 am)
so fucking true!
LilChaggz (November 30, 1999 at 12:00 am)
@edgarMCMLXXXI But women like to hear that they're beautiful, so if they don't hear that they're gonna keep trying to "look more beautiful". They see that guys love girls in magazines so they try and be that...
edgarMCMLXXXI (November 30, 1999 at 12:00 am)
@LilChaggz True. I quote you: "She was already gorgeous to begin with." She truly was.
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