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Dove - Evolution Commercial (higher quality)

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Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove. Credits: Agency: Ogilvy & Mather, Toronto Co-CCOs: Nancy Vonk & Janet Kestin ACD/Writer/Art Director: Tim Piper Production Company: Reginald Pike Director: Yael Staav Music: Vapor Music, Toronto

Channel: Howto & Style
Uploaded: November 30, 1999 at 12:00 am
Author: zephoria

Length: 01:14
Rating: 4.8496666
Views: 2665377

Tags: selfesteem  gender  fashion  image  beauty  commercial  model  girls  makeup  cool  

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Video Comments

Shamukh (November 30, 1999 at 12:00 am)
@omaramer199 Passage D by The Flashbulb.
Eddabed (November 30, 1999 at 12:00 am)
eee
singerdreamer0991 (November 30, 1999 at 12:00 am)
Ugh, wouldn't surprise me if society stops using real models someday. They can just create them from technology. =/
nattielove2 (November 30, 1999 at 12:00 am)
oh photoshop....fascinating and terrifying at the same time o.O
avatarion (November 30, 1999 at 12:00 am)
haha all the fat ugly people on this comment section jump at the chance of getting to put down beautiful people in a jealous vindictive rage.
goldust8 (November 30, 1999 at 12:00 am)
actually i still think that. i'm not stupid. i know magazines are fake too. and the only thing i think when i see someone in a magazine or commercial is, they're not "real". therefore, i don't even consider if they're beautiful or not, because what's the point. i'm just saying that when people are overdone on make-up and photoshop, it's not a good thing. it's annoying.
TheHollywoodgirl10 (November 30, 1999 at 12:00 am)
This is a great clip. But beauty is what it is. We are who we are. Teach our girls to strive for excellence no matter what. Teach them that beauty is also ok to strive for but not over do it. Be strong girls.
norturnelle (November 30, 1999 at 12:00 am)
wow, i love dove for putting this issue out there. thats really courageous.
steponme208 (November 30, 1999 at 12:00 am)
Ditto. Plus we're only dealing with a face. They should have done a full length body; THAT would alarm people.
steponme208 (November 30, 1999 at 12:00 am)
You say that because you saw the transfromation from beginning to end. If you've ever looked at any magazine and thought that the people in there look very attractive, I guarantee you that they went through this same process. I doubt you thought they looked 'bad'.
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